Which Social Media is Best For Your Business?

Are you looking for the best social media platforms for business so you can work on your social strategy and see a larger ROI? 

There is no doubt in saying that social media is a necessary marketing tool for any business that wants to remain visible in the market. 88% of marketers say that social media has helped increase exposure followed by increasing traffic at 77%. The above-mentioned fact clearly shows that if you're not using social media for your marketing then you must be missing the huge audience reach. 

Why Use Social Media for Business?

There are so many reasons why you’d want to use social media for your business. Here are a few of the top 4 advantages:

1. Brand Awareness: If you are active and consistent on social media platforms, you already stand out from most of your competitors. It helps you keep your name on people’s minds throughout the day.
2. Communication Channel with Customers: Social media is the best way to get in direct touch with your customers, and to understand your customer's needs & requirements. It opens the line of communication between you and your customers.
3. Boost SEO: When you post something on social media, it helps you get more views and engagement, and people also love to visit your website to know more about you. Then, you’ll drive more traffic to your site which boosts page views. These are all positive signs to search engines like Google, and these factors help improve your SEO.
4. Grow E-mail List: Once you start getting traffic from the social media platforms, then you have more chances to convert them into leads. You can use this traffic to grow your email list with a newsletter subscription, sign up, etc. 

Now you must be wondering if there are so many benefits of social media platforms then why are people successfully not using them for their business?

But the businesses these days don't face whether to use social media or not, but which social media platform is best for their business?

When it comes to figuring out the best social media for your business, the first step is to prioritize what are your business goals?

There are so many benefits of using social media platforms for your business, but every business has its nature and needs. You need to prioritize a specific goal before you start, so you can create a successful social media strategy for your business.  

Here are some of the most common benefits of using social media that you might want to focus on:

• Direct interaction with the customer
• Improve your customer service by providing a different platform for their complaints, queries, etc. 
• Identify new leads and customers
• Reach more audiences who might be interested in your products & services
• Increase brand awareness and expose your business to new people.
• Learn about the needs, wants, and habits of your audience and customers. 
• Increasing traffic to your site and boosting sales.

Identity where is your audience?

Analyze and identify which social media platforms your audience prefers and seek them out on the networks they already use. There are a lot of ways to find out the audience according to your business needs as follows:

• Customer Survey: Conduct a customer survey and ask people which social media platforms they prefer to use. That way you know who you are looking for and can narrow down the platforms that they use by gender, demographics, interests, etc. 
•  Competitors Research: Analyze your competitor's profile to know which platform do they use to connect with the audience.
• Social Platforms Research: Another way to get information about your audience is through the social media sites themselves. For paid advertising, you can tell platforms like Facebook about your ideal customers, and they'll estimate the audience size for you.

Now, you must be wondering if all this information is good but which are the best platforms to choose from for your social media strategy. 

As you have settled down your social media goals, and identified where is your audience, you can compare the different social media platforms to determine which one will meet your needs. To help you decide, here's a rundown of the top platforms by audience size, what they're good for, and what a typical user looks like:

• Facebook: This is one of the largest social media platform in with world with 2.93 billion active monthly users, with India and America leading the way in terms of country usage. It is the best platform for businesses to build relationships with the users, lead generation, sales generation, etc. This is a good platform for all types of businesses. 
• Instagram: This is the 4th largest social media platform with 1.3 billion active monthly users with 500 million of those looking at Instagram Stories daily. The introduction of Instagram Shops now makes it easier for brands to make money on the platform enabling purchases in the app rather than having to direct them to a landing page or website. The most important feature of Instagram is Reels, which helps in getting higher and more engagement on your content.
• YouTube: This is the 2nd largest social media platform with 2.291 billion active monthly users. The content you want to create to be successful on YouTube is video, Obviously! YouTube is not just one of the largest social media sites but also one of the largest search engines. It is important to use SEO best practices on YouTube if you want to succeed. 
• Google My Business: This is one of the largest social media platform in with world with 5 billion active monthly users. It's not just letting your customers know that you sell what they need, but it provides reviews for social proof of your quality. You can also use Google Business Profile to release localized content. A recent Google report found that 60% of smartphone users contacted businesses directly through the GMB (Google My Business) interface using the “click to call” option.
• LinkedIn: The most recent and accurate number of LinkedIn MAU is 310 million. An average user spends 7 minutes and 31 seconds on the network every day. LinkedIn is a top-three player in B2B digital advertising and growing 3x faster. In research, advertisers recognize that LinkedIn is viewed as a trusted platform, and now 58 million companies have built their brand communities on LinkedIn. 
• Twitter: It has around 330 million active monthly users. People who follow a brand on Twitter are more likely to visit that company's website. Three-quarters of companies with an online presence are using Twitter for marketing. Establishing a presence on Twitter shows you want to interact with consumers who expect to hold a dialogue with companies they patronize.
• Pinterest: As of the first quarter of 2022, Pinterest had 433 million monthly active users (MAUs) worldwide. Pin and organize digital bulletin boards by category. Add location and product detail information with Rich Pins. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. 

Make sure you are prioritizing the right social media platforms for your business, specifically, to fully optimize social media benefits.

Do you want to refine and sharpen your business’s social media presence?

Social media is continually evolving, and your marketing strategy needs to evolve with it.

At ProfshineTech, we work with you to develop a customized strategy that fuels your growth. Then we center our efforts on the best social media platforms for your business.