SEO Success Story: How We Helped Doctors Diagnostics Center Achieve a 2100% Increase in Organic Traffice

In the competitive world of healthcare diagnostics, standing out online is no easy feat. When Doctors Diagnostics Center (doctorsdiagnosticcentre.in) approached us, they were struggling to attract organic traffic, with just 1,000 monthly visitors. Fast forward a few months, and their website now enjoys a staggering 22,000 monthly organic visitors - a 2100% increase!

In this blog, we’ll break down the strategies we implemented to achieve this remarkable growth. Whether you’re a healthcare provider, a digital marketer, or an SEO enthusiast, this case study will provide actionable insights to help you replicate this success.

The Challenge

Doctors Diagnostics Center, a trusted name in diagnostic services, had a well-established offline presence but struggled to translate that success online. Their website lacked visibility, ranking poorly for key terms like “diagnostic center near me,” “affordable lab tests,” and “health checkup packages.” With increasing competition from both local and national players, they needed a robust digital marketing strategy to attract more patients and grow their online presence.

Our Strategy

We implemented a multi-faceted approach, combining SEO, content marketing, technical optimizations, and performance marketing. Here’s how we did it:

1. Comprehensive Keyword Research

We started by identifying high-intent keywords that potential patients were searching for. Using tools like SEMRUSH and Google Keyword Planner, we created a list of keywords such as:

• Diagnostic center near me

• Full body checkup packages

• Affordable lab tests in Najafgarh, Delhi

• Blood test at home

• Thyroid test cost

These keywords formed the foundation of our content and SEO strategy.

2. Content Optimization and Creation

Content is king, especially in the healthcare industry. We revamped their existing content and created new, highly informative blog posts and service pages. Examples include:

• "10 Reasons to Choose Doctors Diagnostics Center for Your Health Checkup"

• "How to Prepare for a Full Body Checkup: A Complete Guide"

• "Thyroid Test Cost in Najafgarh: What You Need to Know"

• "Benefits of Home Sample Collection for Lab Tests"

Each piece of content was optimized for SEO, with proper use of headings, meta descriptions, and internal linking.

3. Technical SEO Overhaul

A slow, poorly optimized website can kill your rankings. We conducted a full technical SEO audit and made the following improvements:

• Improved site speed by compressing images and enabling caching.

• Fixed broken links and optimized URL structures.

• Made the website mobile-friendly (critical, as 70% of their traffic came from mobile devices).

• Implemented structured data markup for better visibility in search results.

4. Local SEO Dominance

Since Doctors Diagnostics Center primarily serves local patients, we focused heavily on local SEO. This included:

• Creating and optimizing their Google My Business profile.

• Building local citations on platforms like Justdial, Practo, and Lybrate.

• Encouraging satisfied patients to leave positive reviews on Google.

• Targeting location-specific keywords like “diagnostic center in Najafgarh, Delhi.”

5. Performance Marketing Campaigns

To complement our organic efforts, we ran targeted Google Ads and Facebook Ads campaigns. These campaigns focused on high-intent keywords and demographics, driving immediate traffic while our organic efforts gained traction.

6. Backlink Building

We reached out to reputable healthcare blogs, local directories, and industry influencers to secure high-quality backlinks. Guest posts, partnerships, and collaborations helped boost their domain authority and search rankings.

The Results

Within six months, Doctors Diagnostics Center’s organic traffic grew from 1,000 to 22,000 monthly visitors. Here’s a breakdown of the results:

• 2100% increase in organic traffic

• Top 3 rankings for 50+ high-intent keywords

• 40% increase in appointment bookings

• 70% of traffic from mobile devices

• 300+ positive Google reviews

Key Takeaways

1. Keyword Research is Crucial: Targeting the right keywords can make or break your SEO strategy.

2. Content is King: High-quality, informative content drives traffic and builds trust.

3. Local SEO is a Game-Changer: For businesses serving local audiences, local SEO is non-negotiable.

4. Technical SEO Matters: A fast, well-optimized website is essential for ranking higher.

5. Performance Marketing Complements SEO: Paid campaigns can drive immediate results while organic efforts take time.

How Can We Help You?

If you’re a healthcare provider or business looking to grow your online presence, we’d love to help. Whether it’s SEO, content marketing, performance marketing, or a complete digital strategy, our team has the expertise to deliver results.

Contact us today to schedule a free consultation and take the first step toward transforming your online presence!

Want to replicate this success story with your brand? Contact us now at info@pstechglobal.com or WhatsApp: +91-7017940576